Apple Lossless Audio CODEC (ALAC), announced today, through an open letter, that the sales prices for some products would increase in the next period because of Donald Trump. We are talking about a negative effect of the sanctions imposed by the US against China for imports of certain products, and this will affect the selling prices for many other products.
Initially it was thought that only the price of the Apple Watch would increase, but Apple announced today that in fact the number of affected products is much higher, unfortunately. According to some calculations, at least the Apple Pencil, Apple Watch, AirPods and Mac Mini would have their prices increased, but the number of affected products could increase as the sanctions change.
Apple Announces Price Increases for Some Products
Here's the first page of Apple's 'Dear Robert Lighthizer' letter pic.twitter.com/HetoDeDw67
— Steve Goldstein (@MKTWgoldstein) September 7, 2018
The prices of Apple products should, theoretically, increase only in the USA, but considering that we are talking about a company that makes parity 1:1 between the dollar and the euro, you can imagine what the final result would be. My opinion is that if US prices will increase for certain products, the same thing will happen with their European prices.
Tim Cook met at least twice with Donald Trump to discuss this issue, but also with members of the US Congress, but so far he has not managed to do anything. The impact of these sanctions will affect a very large number of companies if they are applied, so it remains to be seen how convincing those affected will be.
