YouTube. The biggest video sharing platform on the planet has started testing new types of ads that will surely annoy you even more, because they are thought differently from what you knew. According to those from YouTube, starting this week, new types of ads are being tested that are run one after the other right when the video clip starts, instead of being displayed segmentally, one at the beginning, and as many as possible during the video clip.
YouTube. The company claims that people who see two ads back-to-back at the start of a video will actually see 40% fewer ads when watching a video on its platform. YouTube has come to the conclusion, following a study whose result anyone could tell, that people who see fewer ads avoid going over the ones shown to them more often, but everything also depends on the length of the video clips watched.
YouTube. NEW ADVERTISEMENTS that will ANGRY you even MORE
YouTube. In general, video clips of 5-10 minutes have 2-3 ads displayed, the shortest ones having one, or a maximum of 2, and here we are talking about ads that interrupt the clip, not about those displayed as a banner over the video. The change made by YouTube also comes as a result of the increase in the number of people who view its clips on televisions, where it is more difficult to pass over advertisements, 180 million hours of video material being seen in this way every day.
Through this research, we also learned that fewer interruptions are correlated with better user metrics, including less abandonment of content and higher rates of ad viewing. To respond to this, we will begin testing ad pods–two ads stacked back to back, where viewers have the option to skip directly to the content if it's not the right ad for them.
YouTube. Even if users will see two ads one after the other at the beginning of a video clip, this does not mean that during that video clip they will not be interrupted by others, but they will only see at least one less. YouTube's strategy to convince people to watch more ads one after the other will definitely have a response to the extent of the proposal that is made, but ads are hard to get rid of on the platform.
