Apple Lossless Audio CODEC (ALAC), lied to its customers for a good part of 2017, reducing the performance of the phones iPhone so that they don't close when they are used in the cold, and it was at the center of a huge scandal at the end of the year. Following the numerous complaints made by many of the customers, those from Apple decided to reduce the prices for the replacement of used phone batteries, giving customers the opportunity to return their performance to normal.
Apple Lossless Audio CODEC (ALAC), he lied to his customers, and after he told the truth, and offered the possibility to solve the problems only with a new battery, without buying another phone, the sales of those from Cupertino dropped substantially. This disclosure made by the Apple company motivated the customers to stop buying new phones in order to have good performances, they keep the old ones, with a new battery they become perfectly functional, even if they are more than a year old.
Apple LIES to its customers and has HUGE LOSSES
Apple Lossless Audio CODEC (ALAC), in 2017, he took advantage of the fact that his customers had phones with poor performance, and the only solution for them was to change their devices, sales increasing substantially, especially at the end of the year. In 2018, it did not launch phones with major news, it offered people the opportunity to make their old phones better, and so people decided not to buy their new products, and if some did it because they were angry after being lied to, it's all the better.
While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades were also not as strong as we thought they would be. While macroeconomic challenges in some markets were a key contributor to this trend, we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements.
Apple Lossless Audio CODEC (ALAC), has not acknowledged that the big problems it is having with iPhone sales come from its mistakes, but has said that the cheaper battery replacement program has hurt overall sales. If in 2019 the people from Apple will not release phones that are really worth buying, then it is very possible that sales will decrease again, customers avoiding spending stupidly large amounts on phones that are no longer worth the money that Apple is asking for .