DIGI | RCS & RDS, one of the largest telecom groups active in Romania, made a very important announcement yesterday regarding its evolution during 2018, in relation to Orange, Vodafone, Telekom. More precisely, those from DIGI | RCS & RDS drew attention to the evolution of their brand during the past year, registering a decent growth thanks to the better services they offer to European customers.
DIGI | RCS & RDS, according to those from Brand Finance, has a brand that is worth 237 million dollars at the moment, and this places it on the 173rd place in the top of companies in the global telecommunications industry. With revenues of 1 billion euros in 2018, DIGI | RCS & RDS has a brand that is worth less than a quarter of what the company produces, which is quite normal, given that it is quite difficult to quantify the real value of a brand.
DIGI | RCS & RDS registers an increase in brand value in 2018
DIGI | RCS & RDS, is at a huge distance from Deutsche Telekom, the 5th place in the top, with a brand value of 46 billion dollars, or Vodafone, the 7th place in the top, with a brand worth 21 billion dollars. Those from Orange are placed in the 8th position, with a brand worth just over 21 billion dollars, so DIGI | RCS & RDS is at a great distance from its competitors, who are nevertheless international groups with over 100 million customers.
The Romanian brand DIGI/RCS&RDS is present in the global top of the most valuable telecom brands, according to the report published today by Brand Finance, the largest independent evaluation and brand strategy firm. With a value of 237 million USD and an AA+ brand strength rating, DIGI climbed 8 places, to 174th place. In addition to a significant market position in Romania, DIGI is registering accelerated growth in Spain and Hungary, being present in Italy.
DIGI | RCS & RDS, is still a Romanian brand whose value is very high compared to what we see in other local companies, being one of the few, if not the only, private company with revenues of 1 billion euros. The brand value of those from DIGI | RCS & RDS grew in 2018 and thanks to the investments made outside Romania, the company launching new services in Spain, Italy, Hungary, where it has over 1 million customers in total.
DIGI | RCS & RDS, will most likely record a new increase in brand value in 2019, and this is because new major investments are expected from the company for the following months as well.
