Microsoft is currently preparing the launch of a clone for Apple's AirPods headphones, which should not come as a surprise, considering the popularity of Apple's products. The wireless headphones created by the Microsoft company will be launched under the Surface brand, so the Americans want to give their customers the confidence that they will have a product that will offer them the same quality as the tablets and computers they buy.
Microsoft would like to launch the new pair of wireless headphones by the end of this year to offer more options in this segment before the winter holidays, the period in which AirPods headphones have very high sales. Microsoft joined the ranks of companies that tried to copy AirPods until now, but failed to bring to the market only failure after failure, so we should not be surprised if Surface wireless headphones will enter the same category.
Microsoft is preparing the RELEASE of AirPods CLONES
Microsoft will have a very big problem in making their headphones very easy to use and connect to phones, as happens in the case of AirPods, and many have tried to copy this experience. Microsoft released a larger pair of wireless headphones last year, but they don't offer nearly as good quality for listening to music, and they're expensive, so they haven't been successful in one way or another, which would be it could also happen with these new products.
According to multiple sources who are familiar with the company's plans, Microsoft is currently working on a pair of earbuds under the code name of Morrison. The company is looking to capitalize on the development of its audio tech by expanding its portfolio to cover the two major categories of headphones: over-ear and in-ear.
Microsoft is not the only big company in the US that wants to compete with Apple in this segment, and that's because even those from Amazon want to bring such a type of product to the market. The big problem of these companies lies in the fact that they cannot launch products as expensive as Apple's, but they must offer at least the same functionality, have universal compatibility, and be cool, and Microsoft does not seem ready to fulfill all the requirements.