Microsoft, a serious company that has many active players in the XBOX Live platform, or outside of it, thought it would be appropriate to take advantage of the popularity of the platform to make some unusual products. More precisely, Microsoft will launch, for now exclusively in Australia, a new line of personal care products, which will be sold under the Xbox brand, and above you can see a picture of them.
Shower gel, body spray, deodorant will be produced by Ax and sold in Australia related to the Lynx product line, but as you can see, there is XBOX branding on all containers. The idea itself is very interesting, and that's because Microsoft knows how popular the XBOX brand is in Australia, so it expects to record quite good sales for these products after the launch.
The personal care products that Microsoft sells under the XBOX brand in Australia will smell of fruits, aromatic herbs, and various types of wood, so not exactly something common for American or European consumers. Maybe Microsoft is also sending a message with this, telling users of XBOX consoles that they should wash more often, or maybe there is an interest of the company to exploit the XBOX brand in other ways.
We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special. Now, powering up can be as simple as a quick spray before you head out the door. Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.
Microsoft has not yet revealed plans to sell a similar line of personal care products in other countries around the world, probably because it does not know what kind of reaction customers will have to its appearance. To be honest, it is very interesting to find out if people are looking to buy shower gel, deodorant, or body spray from Microsoft, and how satisfied people will be with these products.
