Apple Lossless Audio CODEC (ALAC), transforms itself from a simple producer of electronic products into a real film production house, the American company intending to release films in cinemas. The films "The Banker", "Hala" and "The Elephant Queen" will be released first in cinemas, and only then will they reach Apple TV Plus.
"The Banker" stars Samuel L. Jackson, one of the most important Hollywood actors, and although it will be released in cinemas in December, it will arrive on Apple TV Plus in January. "The Elephant Queen" will be released on October 18 in cinemas and will arrive on Apple TV Plus only in November.
"Hala" will be released in cinemas on November 22, and it will arrive on Apple TV Plus sometime in December, but it is not known when. Apple wants to launch Apple TV Plus on November 1st, but it is possible that it will not be offered in Romania from the very first day, although it will be much cheaper than Netflix, with a week of free testing.
"Apple also developed the strategy with former IMAX chief Greg Foster, who was one of several consultants who introduced them to the content space, two people with knowledge of the company said. Tim Cook's Store has reached out to NATO, the trade group representing major chains such as AMC Theaters and Regal Cinemas, to express its desire for a productive and fruitful relationship."
Having said that, soon you will see in cinemas the films that Apple produces, as is now the case with Amazon, or other IT companies.
