Netflix he is facing a very big problem in Romania, one that he most likely did not expect in such a period when people are very active in his streaming platform to occupy their daily time. Shortly after taking the decision to no longer offer Romanian customers the opportunity to try subscriptions from the platform for free for one month, those from Netflix are being attacked from all sides by those from HBO through partnerships with telecommunications operators.
Netflix it was until recently at the center of many agreements with the country's telecommunications operators, but now those from HBO have begun to attack the video-on-demand streaming market. From DIGI to Orange, all operators are currently offering free HBO and HBO Go for one month for customers, while Netflix has decided to stop offering people the opportunity to watch movies for free for one month and its series before actually paying.
Netflix: HUGE PROBLEM NOT EXPECTED in Romania
Netflix has its position in Romania seriously attacked by those from HBO, who are trying to substantially increase the number of clients in the country, and with the help of the big telecommunications groups, it has a good chance of succeeding. If 1 year ago the people from Telekom offered 6 months of free Netflix for customers, now they offer 12 months of HBO and HBO Go free of charge for those who sign new subscriptions, and from this both the customers and the partner company win .
Netflix has changed its promotion strategy a lot, being at the center of a smaller number of freebies for people who are interested in on-demand video streaming platforms. In Romania, those from Netflix are undoubtedly attacked by HBO even before HBO Max is launched in Europe, maybe not immediately and in Romania, but it is quite clear that they are trying to return Romanians' preferences for the big American company.
Netflix they could come in the future with news on the promotion side, including in Romania, but for now, those from HBO have kind of "taken their face" from this point of view in our country.
