UBER is the largest ridesharing platform in the world, with millions, over millions, of customers all over Europe, but at the moment it is facing a very serious problem because of its drivers. Specifically, UBER was sued in the Netherlands, where it has its European headquarters, by British drivers who are angry that the Americans would use a special algorithm to allocate any of the rides that are initiated through the app by their customers. .
UBER is accused of monitoring drivers through its application, having an algorithm that analyzes their performance, personal characteristics, behavior, and thus decides where to allocate the rides requested by customers. Of course, the reviews left by customers for drivers are most likely taken into account here, and it is normal that they count when these rides are allocated, because all UBER customers expect to have good experiences.
UBER: The very SERIOUS accusations that SURPRISED a lot of people
UBER is now being sued by the drivers who want to find out what is hidden behind the algorithm on the basis of which the choices regarding the allocation of rides are made, a Dutch court will decide on this matter. The drivers requested in court to be given full access to the information regarding the UBER algorithm, and thus they would have access to the data on the basis of which the most important ridesharing platform in the world operates.
"British Uber drivers are taking their employers to court in the Netherlands to access secret performance data the company collects. According to the legal challenge, drivers say Uber determines how to allocate rides and fares based on information it generates about drivers' performance, behavior and other personal traits they display through the app they install on their phones."
UBER said that it has provided the drivers with all the information it could provide under Dutch law, without affecting the protection of user data, but the drivers are not yet satisfied with what they have received from the company. The driver's lawyer demands total transparency from UBER, but of course he won't get anything like that because, in the end, the company wants to protect its secrets completely, which of course is to be expected from it now.
UBER is one of the largest companies in the world, has the largest ridesharing platform, so it remains to be seen how far this extremely important, but also complicated, process will go.
