Facebook has launched a new advertising campaign attacking Apple's decisions to impose restrictions on users' tracking in applications or websites for the display of advertisements, and now it is targeting small businesses all over the world.
Facebook presents small businesses that use personalized ads to bring their products to the attention of people who would be interested in them, and the reality is that without systems of this kind, small businesses would not be able to promote and sell the products they make.
Facebook is not a company that deserves too much praise, but here it is right, because cheap advertising helps companies make money, but here comes the compromise of the data that is collected so that these ads can be displayed, and very cheaply.
"Every day, people use Facebook and Instagram to discover all kinds of things – from the fun and eclectic to the most meaningful and life-changing. Everyone's news feed is unique, which means you're more likely to see content you want to follow, groups you want to join, creators you want to follow, and products and services you want buy
This discovery is based on personalization and is the not-so-secret sauce that helps people discover products and services that meet their needs. It's also the engine small businesses use to reach their most likely customers at an affordable price. We think it's good for small businesses and people who love their products. And we want more people to know why."
