WhatsApp Messenger is the largest messaging platform in the world, and in recent years it has been at the center of many very serious controversies because of the decisions it has taken, or was about to take. Now we are talking about a new decision that targets WhatsApp Messenger, but not one that is bad, but on the contrary, one that is extremely beneficial for the more than 2 billion users who use the messaging platform at the moment worldwide.
WhatsApp Messenger has decided that there will be no ads for its users to face when using the messaging platform, and this means that it will continue to be as "free" as it has been until now. Facebook wants to continue making money from WhatsApp Messenger, only that it will not display ads in the application, but will continue to make money from ads on the social network and Instagram, which lead people to the messaging platform.
WhatsApp Messenger's Ad Display Decision
WhatsApp Messenger has a special version for companies, which can create virtual catalogs with products that people can buy directly from the messaging application. Companies will now be able to promote their product catalogs directly from WhatsApp Messenger, and Facebook will make more money from the ads displayed through its social network and Instagram, but also from the hosting offered for companies.
WhatsApp Messenger at one point wanted to display ads within its application, but after a huge scandal started on the Internet, the Facebook company decided to keep the platform free of ads. This decision is kept even now, even if WhatsApp Messenger still found a solution to make money from the platform, but not directly exploiting the users, but the companies, who are taking more and more money for the ads they create.
WhatsApp Messenger will have other changes of this kind made in 2021 for Facebook to make even more money, the company working on several projects to monetize the messaging platform.
