Netflix is the largest video-on-demand streaming platform in the world, and it got here thanks to the very bold strategies it has had over time, many of which have been successful. Now we're still talking about one of them, an original one that surprised quite a few people because the video-on-demand streaming platform decided to promote the Sweet Tooth series in a way that attracted enough attention, that is exactly what the company wanted.
Netflix is the first video-on-demand streaming platform that decided to do such a thing to bring a new original creation to people's attention, but it probably won't be the last. More precisely, Netflix launched a series called Sweet Tooth which is based on hybrid children, born with characteristics of humans and animals, and for its promotion it decided to resort to an extremely daring technique, which of course some criticized .
Netflix: The decision that shocked, how it surprised many people
Netflix thought of buying advertising in the USA Today newspaper to promote its new series, but it did so by creating sci-fi stories that were presented in a way that gave the impression that they were real. The USA Today newspaper made some special pages to promote the Netflix series Sweet Tooth, they looked exactly like the newspaper pages, with a small advertising mark, but the newspaper itself was wrapped in those pages that presented the fake news.
Is anyone talking about USA Today selling its front page to Netflix for Sweet Tooth? pic.twitter.com/1DGgdO13HT
— Adam Graham (@grahamorama) June 6, 2021
Netflix has created an interesting series, and this method of promotion is one of the most unusual, many people are discussing what they saw in the USA Today newspaper last weekend. How many people believed at first sight that those news were real is hard to say, but there were probably enough, who only realized later that it was about promoting a series, and Netflix has already attracted criticism because of the advertisement, but of course there are also a few praises.
Netflix stood out for its innovations in the world of video streaming on demand, and now it wants to "make waves" including in terms of how these creations are promoted.
