Facebook has been dethroned by TikTok from the list of the most downloaded applications for mobile phones, but this is not a big surprise since this trend was already visible more than a year ago, the Chinese messaging platform being all more popular.
Facebook still has many applications in the top 10 of the most downloaded in the whole world, as you can see in the image below, but the rise of TikTok is impressive from all points of view, especially since the application achieved this in only 3 years.
TikTok was launched in 2017 by a Chinese company, and in 2020 it managed to surpass Facebook in the top of people's preferences, which is expected to happen in 2021 as well, but we will find out only in the middle of next year.
"A 2020 global download survey shows TikTok, a video-sharing app developed in China, on the top list of social media providers for the first time since the study was first conducted in 2018.
As concerns over personal privacy grow, Telegram, a messaging app that can delete posts, also ranked high during a year in which social media usage was driven by the COVID-19 pandemic.
ByteDance launched the international version of TikTok in 2017, and it has since surpassed Facebook, WhatsApp, Instagram and Facebook Messenger — all owned by Facebook — in downloads, even in the US.
"Total watch time for TikTok in the US and UK is longer than YouTube and short videos will continue to attract attention," said Chuzen Kin, marketing manager at App Annie, an app market intelligence company. for the Nikkei while reviewing trends. "In terms of content, music and comedies are becoming more and more popular." Social voice is also on the rise, with Clubhouse taking off in Japan and the US in early 2021.”
