Netflix made an announcement that took a lot of people by surprise, but it also shows us something that many didn't seem to think could become reality even so soon. Specifically, it seems that Netflix's decision to fund more international content seems to be paying off, so that almost all subscribers in the US have watched at least one international title that is offered by the streaming video on demand platform within the content library .
Netflix is trying to show the whole world that the decision it made in this regard has logic behind it and that people are really eager to see such films, series, documentaries from the video streaming platform. Those at Netflix have decided to invest in more international content, in a language other than English, because in some regions it is obliged to do it, and in others it wants to attract more subscribers, but the Americans also appreciate this.
Netflix: Surprising Official Announcement, What We're All Just Now Finding Out
Netflix says that 97% of its American subscribers have watched at least one title that is not made in English, the increase being remarkable compared to the percentage of 71% that was registered the year before, in 2019. Netflix offers movies, series, documentaries with dubbing in 34 different languages, and as for subtitles, they are available in 37 different languages, so a good part of those who have subscriptions to the platform can enjoy them.
Netflix has been very successful internationally with titles produced in languages other than English, and this has motivated the company to continue investing in them in 2021. Considering how many Americans follow these titles, it is easy to understand why the company will want to not give up on these initiatives and will try to find more very good titles in which to invest money to keep its subscribers happy.
Netflix has announced that it wants to invest up to 20 billion dollars in original content during 2021, but it remains to be seen how much its total investment will ultimately amount to.
