Fashion Days has officially announced the event for BLACK FRIDAY 2021 in Romania, which will take place in this page, and along with this announcement comes information about the discounts that will be offered to everyone on November 10.
The start of its biggest event of the year at Fashion Days - the leader of the online fashion market - is fast approaching. On Wednesday morning, on November 10, customers will be able to start shopping very early, both in the application and on the fashiondays.ro website. The first to know the exact start time of Black Friday will be users of the mobile app who have activated their push notifications to catch the start of the biggest discounts of the year.
An event with tradition already on the Romanian market, Black Friday enjoys over 90% notoriety among Romanians this year as well. Almost 60% of those who know about this event intend to buy, especially those in the 18-24 age group, closely followed by 25-34 years, and clothes are in the top 3 categories searched for on Black Friday, according to a recent Kantar study.
Exclusive benefits only at Fashion Days on Black Friday
Fashion Days has accustomed its customers to a unique shopping experience and ensures fast and free delivery in easybox or by courier, while returns also remain free. On the first day of Black Friday, Fashion Days urges customers to choose delivery in easybox to increase the chance of receiving the parcels on the same day, for orders from Bucharest and Ilfov. To encourage the quick pick-up of parcels from the easybox and their release for new orders, Sameday partners offer daily prizes, by drawing lots, for customers who pick up the products from the lockers within the first 2 hours of receiving the SMS.
"Black Friday has already become a tradition at Fashion Days, and this is the second event organized in the context of the current pandemic. The e-commerce segment has undergone major changes for almost 2 years now, and the online fashion market continues to gain more and more ground. Therefore, we are also prepared for this edition with those offers that you really don't want to miss and that you know you only get on Black Friday. This year we have proposed an increase of approx. 27% in terms of orders, and this is because we will ensure our customers the best prices of the year for more than 80% of the commercial offer," said Robert Berza, General Manager of Fashion Days.
The most active Fashion Days customers have the possibility, in case of a return, to receive their money back in their account in just 30 minutes after handing over the returned product, including in easybox. To benefit from this service, but also to make everything simpler and faster, customers are encouraged to pay online through the Pay by Click option, which allows saving the card data so that the payment of the order can be made instantly. And if I pay with Mastercard, I can win one of the 10 outfits worth 3000 lei each.
Black Friday: the biggest discounts of the year
Fashion Days customers will have at their disposal an extremely generous offer of women's, men's and children's items from over 600 of the best-known international brands, as well as local names from the Romanian Corner section, adding up to the highest stock value so far : 230 million lei.
“This year we prepared for over 160.000 customers between November 10-14, an increase of around 28% compared to last year. Also, more than 75% of the order value will be generated through the mobile application. We estimate that the first hour will be the very peak of the number of orders, namely around 15.000 due to the many deals, not to be missed, that this edition offers and that sell out in the first 60 minutes. The pandemic has accelerated the transition from classic stores to e-commerce and Romanians have discovered the clear benefits: you save time, you have many more product options and, especially on Black Friday, unique offers at an extremely competitive price" added Robert Berza , General Manager Fashion Days.
