Telekom has published a very surprising official announcement regarding its customers from all over Romania, one that a lot of people should know about, and this is because it comes with information that many did not expect. More precisely, those from Telekom have officially revealed how loyal their customers are in Romania, but here we limit ourselves only to the mobile services division, the only one left in our country, the fixed services being sold to Orange.
Telekom revealed that 25% of the clients of the mobile services division have been in the network for more than 7 years, a truly impressive achievement that deserves all the praise. The percentage drops a lot, to only 3%, when it comes to Telekom customers who have been in the network for over 5 years, but it doubles to 6% when it comes to those who have at least 4 years.
Telekom: Official Announcement, Important Disclosure about Romanian Customers
Telekom says that 8% of its customers have been in the network for 3 years, and the percentage of those who have been in the network for 2 years reaches 11%, while 20% of the total customer base has been in the network for only 1 year. Telekom makes a very interesting disclosure, here, showing that over three quarters of the customers it has in its network have been loyal to it for over 2 years, and it is not excluded that the percentages would be higher if they had not sold the services division landline, which left for a package with some customers who had mobile services.
Telekom remained in Romania with over 3 million customers, possibly fewer than those of DIGI Mobil, but even so, it remains a strong competitor on the telecommunications market. It would be interesting for other telecommunications operators to publish similar statistics, and it is not excluded that in the case of Orange or Vodafone we are talking about similar figures, while at DIGI Mobil it is possible that the number of those with an age of 1 year or less , to be much larger.
Telekom is probably preparing for a 2022 in which it will want to compete more seriously with DIGI Mobil, the main "enemy" identified by Deutsche Telekom, but it remains to be seen what will happen.
