DACIA Duster 3 is the next generation of Romanian SUVs that DACIA is currently working on, and very high hopes are placed in these new car models, because DACIA wants to recapture the market with new models. I told you the other day that the sales of the current Duster models are even lower than those of the Ford Puma, a model that has recently enjoyed surprisingly great success, and this could be a problem for the DACIA Duster 3.
DACIA Duster 3 must come with a lot of good changes compared to the current models to be able to face the Ford Puma, the car of the American company being surprisingly popular at this time in Europe, according to recent data. Based on these, the Ford Puma generated sales approximately 5% higher than the current Duster models, and for the DACIA Duster 3 to be successful, it needs to come up with something better than what exists in the American car.
DACIA Duster 3: MAJOR problems for the SUV even before the launch
DACIA Duster 3 could be very successful if the selling price will be low enough compared to those of competing models, and of course if there will be enough major changes offered for customers looking for a mid-class SUV. Based on what we have learned so far about DACIA Duster 3, it is expected that many of the important novelties that are prepared for Masian will come from Logan 3 and Sandero 3, but it is not excluded that others will come as well.
DACIA Duster 3 could be more expensive than the current generation models, something that of course is not too much of a surprise if we think about the fact that there will be enough novelties implemented, but it is possible that here DACIA will have a choice between lower prices , or lower sales. The competition that Ford Puma is doing now is a signal that DACIA may be forced to "walk on prices" before the launch of DACIA Duster 3, but much depends on what will happen until then.
DACIA Duster 3 is expected to be presented in the fall of 2023, with a launch in the spring of 2024, but it is not excluded that the car will come even earlier if the sales will not be up to the expectations that DACIA has at the moment.
