Instagram will make a series of radical changes to what we see in the main feed of the application for iPhone and Android, and many people are probably still not ready for what Facebook/Meta wants to do soon.
Mark Zuckerberg, CEO of Meta, formerly Facebook, which owns Instagram, announced that artificial intelligence will recommend more content in the platform's feed. This means that we will see more content from accounts that we do not follow, and that we may not be interested in, but that the algorithm thinks we are.
The announcement regarding this radical change for Instagram was made during the conference for the presentation of Meta's financial results. One of the journalists complained about the fact that he sees a lot of random content from unknown accounts in the Instagram feed, and Mark Zuckerberg said that he will see even more.
Zuckerberg: Right now, about 15% of content in a person's Facebook feed and a little more than that in their Instagram feed is recommended by our AI or accounts that you don't follow. And we expect these numbers to more than double by the end of next year."
— Jonathan Vanian (@JonathanVanian) July 27, 2022
Now over 15% of the Instagram feed content is composed of content from accounts we don't follow, specially chosen by the platform's artificial intelligence. Until the end of the year, 30% of the content will be from unknown accounts, so theoretically we should learn more from those we don't follow.
Instagram has this change made, most likely, in parallel with the changes implemented for the Facebook feed, which anyway is changed almost constantly.
