Change is part of our lives, whether we plan it or not. With each change, we add new experiences to our story and reveal hidden sides of our personality. With each new chapter and challenge we overcome, we become better. But behind all these changes, we remain, those who chose differently when faced with a decision and who want to progress every day. The IQOS story goes on, just like you.
Inspired by the story of each of us and the essential things that define us, IQOS ORIGINALS devices open a new chapter in the IQOS story. The strengths of the most appreciated tobacco heating system by users around the world are now reiterated through a new series of products. IQOS ORIGINALS ONE & DUO and complementary accessories are presented in 4 new colors, adapted to users' different lifestyles and color preferences.
The new devices are updated versions of the original devices, which are equipped with HEATCONTROLTM, the tobacco heating system that continues to be a better alternative to continued smoking and the choice of more than 12.7 million adult smokers worldwide. With an intuitive all-in-one design and 20 uses on a single full charge, the new IQOS ORIGINALS ONE devices are aimed at those with an active lifestyle who are always on the move. The variety of colors allows the devices to be alternated according to clothing or context. Thus, users have a choice between the colors turquoise, scarlet, slate and silver.
The new IQOS ORIGINALS products are a reinvented version of the original devices, whose features and functionality have been proven to perform well over time, come with an updated version of the systems and offer a wider range of colors.
To further this idea, IQOS has launched a collection of limited edition clothing and accessories, developed together with AerWear, the local brand that reinvents every favorite garment by adding a unique accessory, transferable from one outfit to another. Thus, the most appreciated pieces of clothing can be adapted and become a new garment that tells a different story every day.
Starting from the message of this campaign, the new IQOS x AerWear collection is an invitation to reuse and reinvent clothing items, through a process that gives impetus to creativity and lays the foundations for a sustainable attitude. Not a copy, Cheers to a new chapter or Original & proud are messages that can be found on the hoodies, removable textile messages or on the backpacks that are part of this collection.
The new IQOS ORIGINALS ONE & DUO devices and accessories can be purchased from IQOS stores in the country, as well as online at IQOS.ro. For further information, you can access your IQOS Club account or visit your Instagram account @iqos_ro.
IQOS is not without risks. Releases addictive nicotine. IQOS is intended for adults who would otherwise continue to smoke or use nicotine products.
Material supported by IQOS.
