BANCA Transilvania, the innovative leader of the banking market in Romania, continues to redefine the banking experience by launching revolutionary digital functionalities, consolidating its position as the largest banking community in the country. Recently, the bank introduced a functionality that allows opening bank accounts directly from the comfort of home, eliminating the need to travel to branches.
BANCA Transilvania, with this step shows its strategy to transform financial services, offering customers a super-application solution that facilitates quick and efficient access to a wide range of banking services. In 2023, Banca Transilvania's Intreb BT platform recorded a record number of visitors, exceeding 5 million, which represents a 31% increase compared to the previous year.
Of these, 30.000 unique visitors used the AI Search option, highlighting the increased interest in financial information and the advanced digital support the bank offers. Users of the site are mainly looking for information about the bank's products and services, advice for managing personal finances and details about investments, demonstrating the effectiveness of the platform in educating the public financially.
Important News of BANCA Transilvania from 2024, Measures Taken for All Customers
BANCA Transilvania, For the fifth consecutive year, was recognized for excellence in communication with investors and shareholders, receiving the maximum rating in the evaluation based on ten essential criteria. This success underlines the bank's commitment to transparency, accountability and creating a strong relationship with the investor community.
BANCA Transilvania, in the field of financial education, excels through its program "Finance for Everyone's Understanding" (FIT), which addresses vital topics for effective management of personal finances, such as saving, lending, investments and budgeting. The FIT program demonstrates the bank's commitment to improving financial literacy among Romanians, providing valuable information and resources for a better understanding of personal finances.
In addition to its digital innovations, Banca Transilvania also supports cultural and social initiatives, such as Via Transilvanica – a road that unites communities and stories across the country. By participating in this project, alongside personalities such as Alex Dima, the bank demonstrates its commitment to the development of communities and the promotion of Romanian values and heritage.
In conclusion, Banca Transilvania positions itself not only as a top financial institution, but also as a leader in digital innovation and social responsibility in Romania. Through the implementation of advanced functionalities in the BT Pay super application and the continuous commitment in financial education projects and social initiatives, Banca Transilvania is redefining the standards in the banking sector, offering customers and the community significant added value.
