Apple has plans to release iOS 18, along with a significant branding change: renaming "Apple ID" to "Apple Account." This initiative marks a new era for Apple's software ecosystem and associated websites, such as iCloud.com, underscoring the company's commitment to innovation and ease of use.
According to sources close to the company, the new name "Apple Account" will begin to be adopted gradually, both online and in the next major operating system updates, including iOS 18 for iPhone and watchOS 11 for Apple Watch. The change reflects a strategic rebranding move aimed at providing a more intuitive and accessible user experience.
Already, the term "Apple account balance" is being used to refer to funds added to a user's account, a sign that Apple is moving toward full integration of the new terminology. Mark Gurman, a recognized name in the industry, confirms the existence of a dedicated "Account Apple" team within the company, suggesting that this rebranding is more than just a name change.
More than two decades after the term "Apple ID" was introduced, Apple is set to ditch the name entirely by the end of the year in favor of an approach that promises more simplicity and consistency.
The details of the reason behind this change remain unclear, but it is clear that Apple is looking to simplify and improve the experience of its users through this redefinition of how they interact with its services and products.
iOS 18, along with other major software updates, will be unveiled at Apple's annual WWDC developer conference in June. This is the expected time for the official announcement of the transition to "Apple Account", with the wide release of updates planned for September.
This strategic development underscores Apple's commitment to innovation and to continually improving user interaction with its vast ecosystem of products and services. With iOS 18 and the "Apple Account" rebrand, the company is laying the foundations for a new stage in its evolution, promising a simpler, more intuitive and more integrated user experience.