Apple is exploring partnerships with AI giants, including Baidu, to integrate advanced generative functions into the iPhone in the upcoming iOS 18 update. According to reliable sources such as The Wall Street Journal, the Cupertino company has held discussions not only with Baidu, but also with Google and OpenAI, reflecting its ambition to integrate cutting-edge AI technologies.
The collaboration with Baidu is particularly relevant for Apple and iOS 18 in the Chinese market, where strict rules on generative AI require local approval. In this regard, Baidu has a competitive advantage with its chatbot Ernie, already approved by Chinese regulations, unlike Google Gemini and OpenAI ChatGPT, which have not yet received access to the local market.
iOS 18: Apple wants to Implement Generative Artificial Intelligence, here are the Plans
Apple is taking the initiative to offer innovative generative AI functionality in its next major software update, iOS 18, which promises to add an additional "layer" of artificial intelligence to a wide range of iPhone apps and services. From Siri and Spotlight, to Apple Music, Health, Messages, and even productivity tools like Pages and Keynote, iOS 18 is shaping up to be a revolution in human-machine interaction.
Details of these generative AI plans could be revealed soon, given that Apple has scheduled the iOS 18 unveiling for its annual developer conference, WWDC, in June. In addition, future iPhone 16 models are rumored to benefit from an improved Neural Engine with more cores, thus facilitating outstanding AI performance and possibly exclusive features for these devices.
This development underscores Apple's commitment to innovation and customization, promising an improved and smarter user experience. Users are thus encouraged to stay up-to-date with the latest news from Apple as iOS 18 is set to redefine the standards of mobile technology, further cementing the company's position as a leader in innovation and cutting-edge technology.
