Sony renews the BRAVIA brand as a specialist for watching movies, offering the best cinema experience at home. With the evolution of streaming services, watching movies in the comfort of your home has gained popularity among users.
Sony's wide variety of products, such as digital cinema cameras, professional monitors and headphones, have been widely used by film production professionals, which has allowed the company to deeply understand the film industry and the intent of film producers and of content creators.
The new BRAVIA further enhances the sense of reality offered by cinematic content and delivers outstanding picture and sound quality at home, so that users can enjoy movies similar to the magic experienced when watching their favorite productions on the big screen. By merging the television division with the soundbar division as well as other home audio technologies under one brand, Sony aims to provide customers with a one-stop destination to enjoy the ultimate cinema experience with stunning picture quality and captivating sound, as intended by the creators.
The compatible features and design of BRAVIA TVs and BRAVIA Theater home audio products will make it easy to choose and combine them into a complete home entertainment package for an exceptional cinematic experience.
As part of the new BRAVIA range, Sony will launch several TV models in three series, with the BRAVIA 9 being the flagship series, capable of delivering maximum brightness, deep blacks, supreme contrast and natural colours. In addition, with the newly announced BRAVIA Theater home audio range, users will be able to experience in perfect harmony the full audiovisual richness of any type of cinematic content in the comfort of their home
"Based on decades of activity at the very heart of the professional film production equipment development ecosystem, as well as film production and distribution, Sony is uniquely positioned to leverage its unrivaled experience in the film industry , but also in the area of professional equipment and consumer electronics, in the development of the new BRAVIA TVs and BRAVIA Theater home audio devices", said Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. "We are excited to launch the new BRAVIA TVs and BRAVIA Theater home audio products, which feature exciting new features, raising the bar for how users can watch movies at home," added Yoshihiro Ono.
Users can watch movies at home as intended by their creator
BRAVIA TVs intelligently optimize color, contrast and brightness for a brighter home viewing environment than in the cinema. This ensures a home movie viewing experience true to how the director envisioned the production to look. One of the elements that make this possible is the maximum brightness of the BRAVIA 9 series TVs, combined with precise backlight control.
With the right areas of the screen properly lit, the image becomes authentic, allowing the viewer to discover even the smallest details that the creator has staged, especially in the Studio Calibrated modes developed in collaboration with the most important streaming services.
Optimum picture quality for users to enjoy movies at home
XR Processor
Sony's XR Processor features a scene recognition system that detects and analyzes data with high precision, then optimizes the image to deliver maximum realism, reproducing the intent of a cinematographer.
・XR Backlight Master Drive
Like the backlight control technology in Sony's professional monitors used by filmmakers, the XR Backlight Master Drive feature, with a unique local dimming algorithm, precisely controls thousands of LEDs for truly authentic contrast and to preserve detail shadows in the most difficult scenes.
・Maximum brightness
Imagine a sunny mountain landscape covered in snow. With a higher brightness than ever before; these TVs, which offer bright images, can faithfully reproduce scenes from nature, capturing all the details, even in the case of those with strong natural light.
・X-Anti Reflection™ and X-Wide Angle™ technologies
With X-Anti Reflection technology, images are clearer with less reflection from sunlight or light bulbs, so users can see pure black shades even in high light and enjoy clear images, no distractions. X-Wide Angle technology makes images look just as beautiful from the side as from the center.
Optimal sound quality for users to enjoy their favorite movies at home
・Acoustic Multi-Audio+™ technology
The new BRAVIA 9 TVs feature Acoustic Multi-Audio+ technology and are the world's first with a Beam Tweeter at the top and a Frame Tweeter at the sides to deliver cinematic surround sound. Every sound comes from exactly the right place.
・Voice Zoom 3™
Sony's new Voice Zoom 3 recognizes dialogue through an artificial intelligence algorithm and boosts or reduces its volume so that even conversations that aren't in the foreground are heard loud and clear. Works great with BRAVIA Theater home audio products.
・Acoustic Center Sync
Acoustic Center Sync synchronizes the user's sound system, such as a soundbar, with the TV so that the sound precisely matches the action on screen, bringing home a cinema-like setup. In cinemas, the speakers are placed directly behind the screen, which has many small holes, and the sound emitted by it is transmitted to the front, so that the dialogue and sounds overlap with the image projected on the screen and are heard from the correct position. When BRAVIA TVs and BRAVIA Theater products are used together, the Acoustic Center Sync function seamlessly blends the sound from the TV's speakers and the sound from the soundbar, creating a cinema-like experience where the sound seems to come directly from the TV screen.
Settings for Voice Zoom 3, Acoustic Center Sync, the range of BRAVIA Theater audio products connected to BRAVIA and other TV functions can be made using the new BRAVIA Connect App (formerly the Home Entertainment Connect App) without displaying the menu bar on the TV screen while watching a movie.
A multitude of ways to accurately reproduce, at home, the image quality intended by the director
BRAVIA is equipped with Studio Calibrated modes that reproduce the image quality desired by producers of cinematic content, right at home. In addition to the already established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, the new Prime Video Calibrated Mode is designed to give users even more
Like the backlight control technology in Sony's professional monitors used by filmmakers, the XR Backlight Master Drive feature, with a unique local dimming algorithm, precisely controls thousands of LEDs for truly authentic contrast and to preserve detail shadows in the most difficult scenes.
・Maximum brightness
Imagine a sunny mountain landscape covered in snow. With a higher brightness than ever before; these TVs, which offer bright images, can faithfully reproduce scenes from nature, capturing all the details, even in the case of those with strong natural light.
・X-Anti Reflection™ and X-Wide Angle™ technologies
With X-Anti Reflection technology, images are clearer with less reflection from sunlight or light bulbs, so users can see pure black shades even in high light and enjoy clear images, no distractions. X-Wide Angle technology makes images look just as beautiful from the side as from the center.
Optimal sound quality for users to enjoy their favorite movies at home
・Acoustic Multi-Audio+™ technology
The new BRAVIA 9 TVs feature Acoustic Multi-Audio+ technology and are the world's first with a Beam Tweeter at the top and a Frame Tweeter at the sides to deliver cinematic surround sound. Every sound comes from exactly the right place.
・Voice Zoom 3™
Sony's new Voice Zoom 3 recognizes dialogue through an artificial intelligence algorithm and boosts or reduces its volume so that even conversations that aren't in the foreground are heard loud and clear. Works great with BRAVIA Theater home audio products.
・Acoustic Center Sync
Acoustic Center Sync synchronizes the user's sound system, such as a soundbar, with the TV so that the sound precisely matches the action on screen, bringing home a cinema-like setup. In cinemas, the speakers are placed directly behind the screen, which has many small holes, and the sound emitted by it is transmitted to the front, so that the dialogue and sounds overlap with the image projected on the screen and are heard from the correct position. When BRAVIA TVs and BRAVIA Theater products are used together, the Acoustic Center Sync function seamlessly blends the sound from the TV's speakers and the sound from the soundbar, creating a cinema-like experience where the sound seems to come directly from the TV screen.
Settings for Voice Zoom 3, Acoustic Center Sync, the range of BRAVIA Theater audio products connected to BRAVIA and other TV functions can be made using the new BRAVIA Connect App (formerly the Home Entertainment Connect App) without displaying the menu bar on the TV screen while watching a movie.
A multitude of ways to accurately reproduce, at home, the image quality intended by the director
BRAVIA is equipped with Studio Calibrated modes that reproduce the image quality desired by producers of cinematic content, right at home. In addition to the already established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, the new Prime Video Calibrated Mode is designed to give users even more
Reducing energy consumption:
BRAVIA 9 and BRAVIA 7 use Sony's proprietary signal processing technology to maximize the panel's characteristics, automatically optimizing brightness for each scene while achieving high brightness and low power consumption. In addition, the Eco Dashboard function, which allows users to easily set and manage various parameters that simultaneously save the energy consumed by BRAVIA TVs, has evolved even further. Of
users can also keep track of the amount of energy consumed and receive recommendations for saving energy.
Reducing the use of virgin plastic in products:
To reduce environmental impact, Sony is working on multiple aspects and at multiple points in the product life cycle, such as reducing the use of virgin plastic, improving transportation efficiency, and reviewing energy consumption during use.
From material development to exterior design, BRAVIA has been able to significantly increase the use of recycled materials while maintaining a high-quality finish. SORPLAS™, a recycled plastic material developed by Sony, is used for the back of the TV, representing the largest surface of a TV, with approximately 65% of the total plastic used being recycled material. The compact and rechargeable Eco Remote is also made from approximately 79,7% recycled plastic.
Commitment to accessibility
Sony aims to contribute to an inclusive society through its business, enhancing accessibility features to enable those with diverse needs to use its products. BRAVIA develops products with accessibility in mind so that all customers can enjoy the cinema experience, regardless of disability or age.
Sight and action assistance:
The on-screen Talkback feature allows users to check program listings and set up the TV without looking at the screen. I can also enlarge the text and project it on the screen. Additionally, BRAVIA TV's HDMI and S-Center touch points match those on BRAVIA Theater products to simplify the process of locating and connecting ports for a very seamless setup experience.
Color inversion technology makes it possible to invert brightness so that bright areas become dark and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or light background color, users can use color inversion to change the background color.
Voice commands can be used to operate your BRAVIA TV, such as turning on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcuts that allow the user to quickly and easily enable/disable accessibility features, allowing both those who need them and those who don't to easily use the same TV .
Time Shift function
Users will be able to pause live TV broadcasts whenever they need to, for example to answer the door or answer the phone, by pressing the pause button on the remote control. They will be able to instantly resume the broadcast when they press the pause key again.
