Angry Birds is one of the most successful games in the AppStore, the Rovio company collecting tens of millions of dollars from it, but the situation was not so good for Rovio before the game's launch. In 2009, the company was on the verge of bankruptcy after developing games that sold millions of copies for companies like EA Games, so the CEO of the company made the decision to produce and distribute a game on his own. Angry Birds would be that game and at the moment over 75 million people spend over 200 million minutes playing it every day. The company has concluded various partnerships with manufacturers of toys or accessories for iDevices and up to now more than 60.000 toys made after the characters from Angry Birds have been sold.
Angry Birds is the first waste of 75 million people's time that can be accurately quantified. Every day, users spend 200 million minutes — 16 years every hour — playing the mobile game. Three trillion pigs have been popped. It has filled billions of those interstitial moments spent riding the bus, on a plane or in important work meetings, and it is or has been the number-one paid app on iTunes in 68 countries, as well as the best-selling paid app of all the time.
The Angry Birds brand is worth around €50 million at the moment, the amount being impressive considering that the development of the game cost only €100.000. I don't know how they will modify the game in the future, but it is clear that Angry Birds must evolve, otherwise it will be forgotten. You can read the whole story here.
