For 4 years, Google held the first place in the list of the most valuable brands in the world, but 2011 is the year of Apple, whose brand was catalogued as the most valuable in the world in the Brandz top. According to Brandz, the Apple brand is worth no less than 153 billion dollars, that is, slightly less than half of the value of the company's stock market capitalization. The Brandz top was made by the famous international brand statistics agency Millward Brown, which studied the way in which the brands of the largest companies in the world are perceived.
Apple is breaking the rules in terms of its pricing model," he told Reuters by telephone. "It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.
The attention to details in terms of product construction and the strong presence in the corporate field helped Apple to surpass Google for the first time in the last 4 years. For 2011, Apple is the most valuable brand in the world and I think that next year it will keep the same position considering that for several years now iDevices are the most sought after devices on the planet.
