Smartphones become an integral part of our lives and we end up using them almost anywhere and anytime, even before we get out of bed in the morning. a survey carried out in the USA reveals that 35% of the owners of iPhone terminals and Android terminals open an application before getting out of bed in the morning. You are probably wondering which of the hundreds of thousands of applications in the AppStore and Android Market is "lucky" with which so many users start the day. Facebook is called the application and yes, Americans are so addicted to it that they open it first when they get out of bed.
Our research found apps are appealing to people at an emotional level," said Ericsson ConsumerLab heard of research Michael Björn, in a statement. "Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences. Apps even give consumers a new sense of freedom; if a new situation arises, there's probably an app out there that could help them.
Although smartphones are essentially phones that can perform 1001 functions, users use applications for longer periods of time than those in which they talk on the phone. Regardless of the time of day, the use of applications takes precedence over voice calls among Americans, and the situation is probably not much different in other parts of the world.
