Mike Abramsky, member of RBC Market Capitals analyst agency, to talk with Apple's COO Tim Cook and CFO Peter Oppenheimer about the possible launch of a cheap iPhone model. The conclusion of the discussions was simple: Apple will not launch a low-cost iPhone until it is sure that it will offer a new, innovative and totally different experience compared to other products in the same category. Practically from what was reported by Mike Abramsky, Apple does not intend to launch a new low-cost iPhone terminal unless it succeeds in producing a device with which to conquer the market.
After a meeting with two of Apple's top executives, RBC Capital Markets analyst Mike Abramsky said the company's primary requirement for launching a lower-end iPhone is whether the handset would provide an "innovative, category-killer experience."
If this information is true, then the discussions about an iPhone 3GS/4 at a price of $350 are superfluous because Apple does not intend to transform a high/mid-end product into a low-cost one. I assume that Apple will make a device different from the current line of iPhone terminals with which it will conquer the low-cost market, but it is hard to say when exactly Apple will manage to complete a project of this kind. Until then, Androids are getting better and better on the low-cost market, and Apple seems more interested in selling expensive terminals.
