This year the Apple company is doing well from all points of view and after "conquering" the title of the most valuable company in the world based on the stock market capitalization, Apple now manages to climb to the 2nd place in the top of the most valuable brands globally. The company registered a 33% increase in brand value during 2011, managing to surpass important names such as Microsoft, IBM, Walmart or General Electric, but for now it is at a considerable distance from Google, which occupies the first place.
Apple's brand is worth, conform the Brand Finance company, 39.3 billion dollars, while the brand of the Google company is worth no less than 48.3 billion dollars. Of course, this kind of charts are rarely in line with reality because it's a company chart Brandz published the other day, the position of Apple in first place in the top of the most valuable brands. In the end, the importance is not the value of the brand, but the products that are manufactured by the company that owns the brand, and Apple has a lot to solve in the future with its products.
