The iPhone 4S, the device that few wanted, turns out to be the device that Apple cannot produce in large enough quantities. Although it had no less than 4 million iPhone 4S units ready for the official launch, Apple seems to be lost the race with the demand on the market and at the moment it cannot offer enough terminals for customers. In the USA, Best Buy stores ran out of iPhone 4S units available for customers who did not pre-order, and American analysts say that Apple is starting to lose the battle with demand again.
In Europe, the situation seems to be identical in certain countries where Apple does not have enough terminals in stores to cover the demand on the market. Although there was no more hysteria at Apple stores than in previous years, the terminal sold very well online. The cold outside has led many to purchase the device online and wait one/two weeks until they get their hands on it. Last year Apple had fewer iPhone 4 terminals than it had 4S now, but even so there are problems in meeting the demand on the market.
The terminal will probably be launched in Romania by the end of November, but expect the initial stock to be small.
