At every conference for the presentation of an iDevice, Apple has several partners on stage who come and demonstrate how users could improve the user experience using certain applications from the App Store. This year Apple is still there in the selection process of some applications that will be presented in the conference which would take place in March and in which we will see the iPad 3 tablet for the first time. It seems that Apple wants to find applications that have HD graphics and that highlight the new Retina screen which the tablet should have.
Sources with knowledge of the matter have informed The Next Web that the company is in 'crunch mode' when it comes to lining up apps both to demonstrate on-stage and to show off in new advertisements for its third iPad. Our sources tell us that this selection process is continuing at an increased rate as Apple looks to finalize the lineup for the iPad 3. There is also emphasis on graphics-oriented applications with high-definition assets, which appears to be in line with the new iPad featuring a 'Retina' display. In addition, some apps that Apple is impressed with are being forwarded on to its long-time advertising partner TWBA/Chiat/Day for possible inclusion in the initial iPad 3 commercial spots. This process is entering its final phase as well, with the company on a tight deadline to deliver assets for playback during the presentation and later, television broadcast.
Last year Steve Jobs took the stage and presented us with Photo Booth and of course Garage Band, but this year the focus will most likely be on games with high-resolution graphics and similar applications that highlight the same Retina screen. For now, no one knows what will be presented on the stage of the Apple conference, but we will find out more in the first week of March.
