As part of the technology conference that was organized last night by Goldman Sachs, Tim Cook said that at work he spends 80-90% of his time using an iPad tablet. Of course, Apple is trying to promote the use of the iPad tablet in companies and Tim Cook's statements must be viewed with some distrust, but the tablet's popularity is indisputable. In just 7 fiscal quarters (1 year and approximately 10 months) Apple sold 55 million iPad tablets. Making a comparison with the rest of Apple's products, Cook says that it took 22 years to sell as many Macs, 5 years to sell as many iPods and three years to sell the same number of iPhone terminals.
55 million iPads shipped is something no one would have guessed, including us. It took us 22 years to sell 55 million Macs. It took 5 years to sell 55 million iPods. It took three years for us to ship that many iPhones. The trajectory is off the charts.
Tim Cook says that the tablet is so popular because there was nothing like it before and people were already used to the Apple ecosystem. Before the launch of the tablet, we already had iTunes, iPhones, iPods and people knew how to interact with them, and the transition to the iPad was extremely simple. Finally, Tim Cook believes that in the coming years the sales of iPad tablets will easily surpass the combined sales of some PC manufacturers, they have already surpassed the sales of Macs, but Apple is not worried that the world will forget its first products .
The reason the iPad is so big is because it stands on the shoulders of everything that came before it. Before iPad, the iTunes Store and App Store were already in place. People were already trained on iPhones, so they knew about multitouch. So you could literally give an iPad to anyone and there was no learning: I gave one to my mother, and she knew how to use it just by watching the commercials. With the shades pulled, we started using the iPad well before it was launched . For my own personal behavior, it became obvious quickly that 80-90% of my consumption and work was done on the iPad. From the day it shipped, we believed the tablet market would become larger than the PC market, and I feel it stronger today than I did then.
I love the Mac. The Mac is still growing, and I believe it can still grow. But I strongly believe that the tablet market can beat the unit sales numbers of PCs, and do it soon. Apple at the end of the day believes that people want the best product," says Cook. "So Amazon is a different kind of competitor. Price is not important. No one talks about the great deal they got on a product that sucks. We love our competitors, as long as they invent their own stuff.
