Week I told you that Google does not take Safari's privacy settings into account and follows everything that owners of iPhone terminals and users of the desktop version of Safari do on the web. Google is not the only company that does not take into account the wishes of users, but it is the first who recognizes to do this. Although Google has admitted that it has been tracking our every move on the web to improve its ad delivery system through Google Adsense, and more, the company says it is actively working to resolve issues that have led to users' browser privacy settings being ignored. Apple does exactly the same thing and I expect that in iOS 5.1/5.2 we will see new security measures from the American company.
Google admits tracking Safari users Internet giant says it circumvented security settings in browser to track users on desktops and iPhones... The company may also be tracking people without their knowledge on other browsers, including those on its own Android phones, because those do not implement the same security restrictions as Apple does. The admission will put extra pressure on the company in the US where it has already fallen foul of the US Federal Trade Commission over privacy practices, and in Europe where it could still be subject to an antitrust investigation by the European Commission.
The gesture from Google comes a bit late and does not really help them in front of the American authorities who are already investigating the company for the way it protects the privacy of users in the USA. Even the EU is not too happy with the way Google works and an antitrust investigation could be started soon, but will these investigations solve our problems? I don't really believe that Google or other companies will give up their way of doing business because without aggregate information about user habits they won't know what kind of ads to display.
