After the problems with "farms" of virtual robots, now the App Store is the target a deception which has at its center a not so popular application called The Tribez HD. It seems that the developer of an application contracted an advertising company to promote its application in the App Store and it sends emails to users pretending to be representatives of Apple and recommending people to download that application. Emails appear to be sent from the address no_reply@apple.com and although the domain can be extremely easily forged when sending an email, you must always be careful because through these methods an Apple ID can be extremely easily stolen.
Although the emails sent now redirect to Apple, after a journey through the servers of an advertising company, there is always the possibility that similar phishing attempts reach your email. Before clicking on a link in an email, always check the url address to which you are directed and do not enter the login data of an account on a website about which you do not know much.
