When wearing clothes without pockets, women can "hide" their iPhone in their bra with the help of JoeyBra

  Several clothing models have been invented for iDevices and there is a very wide range of accessories that allow us to take such a device with us without putting it in our pocket, but the project of some American students "revolutionizes" everything. JoeyBra is called their project and I'm talking about a bra that has a small pocket mounted on the side where you can "hide" a mobile phone, a credit card, an ID, money or anything else you want to keep in a safe place.

We are now taking pre-orders for the first sexy, yet functional pocketed bra that will allow you to leave your purse behind and hit the dance floor without ever having to worry about the safety of your valuables. Our unique design will hold most cellphones, ID, key, and other small items regardless of bust size – no amount of items will change the way your bra fits you. When the pocket is empty, our patent pending design will look exactly like any other bra which means you can wear it night or day. Never again will you have to reach down the front of your dress looking for the key that slipped out of place. Our product places all pockets within easy, yet appropriate reach.  

  The project participated in a competition organized by the Foster School of Business of the University of Washington, won that competition and will be sold in a store of the faculty, but also online. JoeyBra costs only $20 and will definitely be extremely useful for many women. JoeyBra is available for purchase here.