Just a week after changing the way the App Store searches for apps, here's Apple is making changes again which have the role of correcting previously produced errors. You can find the changes made then in this article and I don't take them again now. Practically, in the new modification, Apple gives keywords the same importance as application titles, descriptions are not taken into account, the same is also available for in-app purchases, and the downloads of an application do not seem to matter as much as in the past .
The change seems not that drastic, just a couple of apps appearing back on the search results. I doubt most iOS users would notice the change. It is important for the developers, though. Last week plenty of iOS devs were pushing the updates to fix their keywords, because many of them stopped appearing on the search result list. Now it seems that the most important SEO rule is not there.
The changes are not important, but through them Apple tries to correct the way users discover applications and the developers are the first to feel the changes. Some experts say that we should continue to expect important changes regarding the way in which searches are carried out in the App Store, now it remains to be seen what Apple has planned. If you are a developer, then the slides below should make you understand how the changes implemented by Apple affect you.
