In 2010, the Apple company warned Samsung that the terminals produced by them are very similar to iPhones and that there is a very high possibility that some of them infringe certain patents of the American company. Those from Samsung did not listen to the warning, but Apple did says that the partnership relationship between the two companies motivated it to look for an amicable solution to solve the problem, so it offered to license its entire patent portfolio to Samsung. Apple offered Samsung the opportunity to license all patents at the price of $30 for each smartphone and $40 for each tablet, and if Samsung offered licenses for its patents, the price would have dropped by 20%.
In October 2010, Apple offered to license its portfolio of patents to Samsung provided the Korean company was willing to pay on the order of $30 per smartphone and $40 per tablet. "Samsung chose to embrace and imitate Apple's iPhone archetype," Apple said in an Oct. 5, 2010 presentation to Samsung. "Apple would have preferred that Samsung request a license to do this in advance. Because Samsung is a strategic supplier to Apple, we are prepared to offer a royalty-bearing license for this category of device."
For the terminals launched in 2010, Samsung should have paid Apple only 250 million dollars for licensing, the sum being the smallest compared to what Apple paid for components. Of course, Samsung did not want to pay any money, those from Apple were extremely surprised to see that one of their partners was copying their products, but that did not motivate them to look for a collaboration elsewhere. Apple was left with a bitter taste after the launch of Samsung's products, but this did not convince them to give up collaboration with the Asians, but it motivated them to sue them and ask them for compensation of 2.5 billion dollars.
"Apple has identified dozens of examples where Android is using or encouraging others to use Apple patented technology," Apple said in the August 2010 presentation, which contained the headline "Samsung copying iPhone."
"Many more Apple patents are relevant to the Android platform," Apple said, outlining dozens of patents it believed were being infringed. "Apple has not authorized the use of any of these patents."
"We didn't understand how a trusted partner would build a copycat product like that," Teksler testified, adding that late CEO Steve Jobs and then COO Tim Cook spoke to Samsung about the issue.
