In the USA Black Friday it is a very important event and the trend promoted more and more recently was highlighted very good of this event. Americans are replacing PCs for browsing the web and purchasing products, and iDevices were in the foreground, being the most used mobile terminals for purchases. 10% of all purchases were made using iPad tablets, the Apple product accounting for 88.3% of all traffic made using tablets.
The iPhone and all Android terminals accounted for 8.7% and 5.5% respectively of the total purchases made during the Black Friday promotions, and the difference is important considering that there are more Android terminals on the market. Finally, it is important to note that mobile terminals are becoming more and more important for making online purchases and this trend will not change in the near future.
