iTunes Radio was launched by Apple

  Although most of the rumors that have appeared so far gave as certainty the launch of a service called iRadio, here is that in the end the Apple company decided to launch a service called iTunes Radio. Integrated into the Music application of iDevices, iTunes Radio works in a similar way to that of Pandora, the application allowing users to listen to LIVE streams of their favorite applications, or to purchase songs directly from the Music application. iTunes Radio is available on both iDevices, Macs and Apple TVs, so you'll be able to use it no matter what you use.

  iTunes Radio will be available for free, but with ads, those who use iTunes Match will receive it for free, without ads. iTunes Radio will initially be available in the USA, and will arrive in Romania... probably never.