During an event that took place last night in Bucharest, Cosmote Romania si MTV Romania have announced the start of a partnership through which they offer customers of the mobile phone operator, and MTV fans, some special benefits. Via MTV Mobile card powered by COSMOTE and the MTV Mobile extra option, customers Cosmote they will have the possibility to use the application for free MTV Under the Thumb, which contains over 300 hours of video material that includes the most popular TV shows produced by MTV, but at the same time they will benefit from: unlimited minutes in the community MTV-Mobile, 150 national and international minutes/national SMS, 150 minutes/SMS in the COSMOTE network/Romtelecom minutes and 150 MB of data traffic.
Romania is the sixth market in which Cosmote concludes a partnership with MTV for the launch of the MTV Mobile card and extra option, the companies managing to gather over 1 million users in the MTV Mobile community since the launch of the collaboration in Europe. application MTV Under the Thumb will give you the opportunity to view some of the MTV shows for free, but access to popular show episodes is only possible based on the activation of the MTV Mobile extra option through the new Cosmote card. Viewing the multimedia content can be done using Cosmote's data connection with the traffic included in the extra option, or using a Wi-Fi connection.
-
MTV under the thumb
Free
Description: TV stations are not what they used to be. And that's a good thing.
Back in the day you were a slave to the schedule. If you werent in front of the goggle-box at the right time on the right day you missed ou...
The MTV Mobile powered by COSMOTE cards will be available in stores throughout the country starting this week, they are offered free of charge in the case of the purchase of a recharge code of at least 5 euros. You can find more details about the promotion in the press release below, but also on Cosmote website.
COSMOTE creates a top mobile and entertainment experience through the MTV Mobile offer
Bucharest, June 26, 2013
Following the signing of a contract by which it joins forces with MTV, starting today, COSMOTE launches for the first time on the local market the MTV Mobile card powered by COSMOTE and the MTV Mobile Extra option – a new offer for prepaid customers, designed to offer personalized advantages for a community extended by young people. In addition to voice and data benefits, the new product also offers free access to the MTV Under The Thumb application - for Android and iOS users - a portal that contains the most famous MTV shows, with over 300 hours of video content available.
"At this moment, we are all experiencing the emerging reality of a generation defined and enabled by the Internet, mobile and social networks. Thus, through this new co-branded product, we address a huge opportunity to offer any prepaid customer a premium mobile experience, as well as exclusive access to MTV entertainment sources. This unique combination, presented through a dynamic and friendly interface, was specially designed for our users with high communication needs, who want to be constantly connected, while also being intensely content-oriented and very active in communities," says Panos Makris, Chief Commercial Officer COSMOTE Romania.
"We know that today's Millennials are constantly connected, organize their own schedule and have their own way of watching TV. MTV fans are connected and value social media recommendations, and mobile is the preferred device for on-the-go connectivity," commented Bartosz Witak, Vice President and General Manager, CEE & Israel, Viacom International Media Networks. "MTV Mobile powered by COSMOTE, one of the top operators in Romania, is the ideal partnership, which will take the MTV brand in Romania to another level, and will facilitate access to the latest type of MTV content for fans throughout the country, through through the amazing application, Under the Thumb", he added.
"MTV is one of the best-known and oldest brands among young people and has retained its notoriety among many generations thanks to its ability to innovate and adapt to social and technological changes. That is precisely why we are bringing a surprise for the first time in Romania: we are launching together with COSMOTE the MTV Mobile product with the application . Here, those who will subscribe, will discover a new MTV world, with a selection and content specially created for smartphone owners", declares Lucia Antal, Executive Director of MTV Romania.
The MTV Mobile card will be widely available in all COSMOTE prepaid sales points and will be offered free of charge with any top-up of at least 5 euros, which will make it possible to activate the card. Once the MTV Mobile Card is activated, in order to benefit from all the advantages, users have at their disposal the MTV Mobile extra option which, for 5,5 euros/month, allows access to the promotional offer containing: unlimited minutes/SMS in the MTV Mobile community (including Frog users), 150 national and international minutes/national SMS, 150 minutes/SMS in the COSMOTE network/Romtelecom minutes, 150 MB of data traffic and free access to the MTV Under The Thumb application. The app is available for free download for iOS and Android users and offers smartphone access to MTV's most popular on-demand shows, group viewing and chat, remote control, MTV news, and more.
Customers can access the application through the data traffic available in the package or through a Wi-Fi connection. Moreover, to increase the benefits included in the extra option, customers can enjoy 2 add-ons, each available for an activation fee of 0,5 euros: On-top MTV 500, which offers 500 minutes/SMS in the COSMOTE network /minute Romtelecom, respectively On-top MTV 200, which offers 200 MB of additional data traffic. Holders of the MTV Mobile card powered by COSMOTE have access to all recharge methods and values available to prepaid COSMOTE users.
Also, users can always be aware of the latest news and surprises, based on belonging to the MTV Mobile community, on the dedicated MTV Mobile Romania Facebook page.
More information is available on the COSMOTE website.
