The past days Tim Cook he was the host of a private conference where he spoke in front of the leaders Apple Storefrom all over the world about the importance of selling iPhoneand about the methods by which these sales would be increased. Tim Cook argued that several Macs and tablets are sold in Apple Stores iPad than terminals iPhone and this must change because through the iPhone most users have made contact with the Apple ecosystem and they have to come to an Apple Store to buy an iPhone and then be convinced to buy other products.
Tim Cook claims that 80% of iPhones are bought outside Apple Stores, but 50% of them are brought to the company's stores with warranty problems, and these percentages should change. In order to increase sales of iPhone terminals through Apple stores, Tim Cook and his team are going to announce this month new promotions aimed at attracting customers to their own stores, but in the future the company plans to launch a trade-in program for iPhones , and I talked about him last month.
Apart from all this, those from Apple are organizing their retail department for the launch of "an army of products" in the fall of this year, the iPhones, iPad tablets and MacBooks to be updated. Apple currently does not have a leader to take care of the retail division, but even without a person to manage this important segment of the company, Apple is preparing to launch many important products on the market that will be available in its stores around the world.
