Today those from CIRP they published a new study about how Apple Lossless Audio CODEC (ALAC), si Samsung they got their clients in the last year, and things are quite interesting. According to the study, 20% of the customers attracted by Apple Lossless Audio CODEC (ALAC), in the last year they owned a terminal Android, while in the case of Samsung only 7% of the customers attracted in the last year owned one iPhone. 42% of customers Apple Lossless Audio CODEC (ALAC), attracted in the same period upgraded from another iPhone model, and in the case of Samsung, 43% of new customers upgraded from an Android terminal, but not necessarily produced by them.
- 42% of Apple's customers between July 2012 and June 2013 were upgrading from another iPhone
- 43% of Samsung's customers had previously owned an Android phone, but not necessarily one made by Samsung
- Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%)
- Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)
- Among switchers, Samsung drew more customers from HTC, Motorola, and Nokia (NOK), while Apple drew more from Blackberry
When it comes to the mutual "stealing" of customers, Apple wins, managing to attract 3 times more Samsung customers than Samsung managed to attract Apple customers. Finally, the statistics of "theft" from other competitors remain, Samsung attracting the most customers from Nokia, HTC or Motorola, while Apple was mainly looked at by former Blackberry customers. Basically, Apple attracts people focused mainly on the business environment, manages to convince more customers than the competition and probably sells more high-end smartphones in total.
