Here are the promotional materials that will be used by Apple to promote the iPhone 5S in Apple Stores

  Starting next week, the stores Apple Lossless Audio CODEC (ALAC), from 10 countries around the globe will be listed iPhone 5S si iPhone 5C in the shelves, again we see for the first time how the documentation in which he is to be promoted will look iPhone 5S. Although the materials do not show it, the main function that Apple Lossless Audio CODEC (ALAC), will promote it among the customers or is the system touch ID. Apple has even thought of a special application for visitors, who have the opportunity to register a fingerprint and see how everything works before making a purchase.

  Practically, the application will have a simple interface, it will ask the user to go through the process of registering a fingerprint, then it will ask him to use another finger for authentication and will tell him that this is impossible, because the fingerprint of that finger is not registered. Although there is no fingerprint unlocking method or the possibility to hide passwords with a finger scan, touch IDwill be at the center of promotion efforts iPhone 5S, this seems to be the main function that Apple will rely on to attract consumers.

  Separately from Touch ID, Apple instructs its employees to strongly promote the A7 64-bit chip, but considering that few will understand what the implementation of this technology means, it goes without saying that Apple will not put such a big focus on her.