Anand Chandrasekher, senior vice president and head of the marketing division of Qualcomm, Phil Schiller's Inside Correspondent Apple Lossless Audio CODEC (ALAC),, said during this night as the implementation of the 64-bit architecture in the chip A7 it's just a marketing strategy of those from Apple Lossless Audio CODEC (ALAC),, consumers not having any real gain. 64-bit architecture is required to access more than 4GB of RAM in desktop or laptop operating systems, but we don't have that much RAM available in smartphones yet or tablets.
I know there's a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that. Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in are mostly large, server-class applications. From an engineering efficiency standpoint it just makes sense to go do that. Particularly the OS guys will want it at some point in time.
Despite the fact that iPhone 5S is the fastest smartphone on the market, the SVP of Qualcomm claims that the implementation of the 64-bit architecture has nothing to do with this increase in performance and, theoretically, he is right. The use of the 64-bit architecture is done when the operating system needs more than 4 GB of RAM to function, and the iPhone 5S from Apple has only 1 GB, so theoretically the implementation of the architecture is useful in future, if nothing else iOS 7 it has been modified in other ways and is still taking advantage of it.
Even if this 64-bit processor had to be launched now or not, the performance of the iPhone 5S cannot be ignored, especially when it comes to competing smartphones.
UPDATED: According to a Qualcomm spokesperson, the CMO's statements were misinterpreted by the press, and in this article find a real version of his statements.
