Although it was available on the market for only a quarter of September, the terminal iPhone 5S it generated almost two thirds of iPhone terminal sales in September. The information comes from the CIRP agency, which conducted a study among those who purchased new iPhone terminals in September in the USA and separately from the new terminal, iPhone 5C generated 27% of sales, while iPhone 4S only 9% of sales. Making a comparison with October of last year, we find that iPhone 5S sells almost as well as iPhone 5, a month later, iPhone 5C recording better sales than the iPhone 4S in the same period.
The relative performance of all three iPhones is generally in line with the performance of the similarly priced phones following the launch of the iPhone 5 in 2012. Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device. So we expect that the 5c will account for a higher percentage of total US iPhone sales in the coming months, but the design changes may alter that dynamic. The iPhone 5c may appeal to different buyers than the legacy 4S did last year, or the new 5s will this year.
While the news is good for Apple, a strong start doesn't mean sales will be just as good, at least not for Apple. iPhone 5C, a terminal that is not really that popular among consumers. Although the device thought to replace iPhone 5 on the market (it should be available together with the iPhone 5S and iPhone 4S) it records better sales than the iPhone 4S last year (when it was in 2nd place an Apple offer) it remains to be seen how it will do in the future.
