[youtube=http://www.youtube.com/watch?v=3QFrZjvp2E0&h=370&w=580]
At the end of last week I told you that Apple Lossless Audio CODEC (ALAC), intends to implement the system iBeacons in its stores to improve the purchasing experience of customers. Although until now we haven't had a clear example of how the system works, well, Macys is giving us a preview of what's to come. In the video above you will see how the system works iBeacons inside Macys stores in the USA, users being notified by push notifications about all kinds of promotions and more.
Everything works with the help of Bluetooth devices that are installed at the entrance to the stores and immediately recognize the iDevices that have iBeacons activated through applications, they immediately send offers, promotions and other information to users. The system is very interesting and will certainly prove to be extremely useful for many people, but for now the first devices are only being installed in the US, so a global expansion is still far away.
