Apple has collaborated with a company in Denmark to develop a new type of hearing aid that connects directly to the iPhone

  Denmark is the largest manufacturer of hearing aids in the world, supplying half of the hearing aids sold worldwide, and soon a local company will have a device available for purchase that connects directly to iPhone. GN Store Nord is the respective company and in collaboration with Apple Lossless Audio CODEC (ALAC), she succeeded develop a device that connects directly to iPhones and without using an intermediate device plays sounds directly into the users' ears. The product uses a technology similar to Bluetooth and its compatibility with the iPhone is only possible thanks to the company's involvement Apple Lossless Audio CODEC (ALAC), in the project, for now, other devices not being able to connect to it in a similar way.

The world's fourth-largest maker has collaborated with Apple Inc to develop a device packed with bluetooth-like technology that installed in the ear allows users to stream voice and music from their iPhones without the need for an intermediary device. Apple went to all manufacturers and said it wanted to have a direct link from hearing aids to its phones using 2.4 GHz and, because GN was already on its second generation of such products, an instant pairing was made.

  The connection between the iPhone and the hearing aid is made using a 2.4 GHz radio frequency, GN Store Nord being the only company that responded to Apple's requirements to connect its terminals with the hearing aids through this frequency. Considering that GN Store Nord is not the first device of this kind launched on the market, a collaboration with Apple was quite logical, and the product is intended to increase consumer interest in devices of this kind, but it remains to be seen how attractive it will be for the general public.