The graph above was published during this day by those from Kantar, a company specialized in monitoring the market shares of the most important operating systems for mobile terminals. Conformable their results, in Q4 2013 iOS lost important percentages of its market share in almost all markets around the world, but it maintains a dominant position alongside AndroidOS in most markets. Comparing the market shares of the producers, the differences between Apple Lossless Audio CODEC (ALAC), si Samsung they are small, in some markets Apple Lossless Audio CODEC (ALAC), having a much higher market share than its rival from South Korea.
After years of accelerated growth, Samsung is now coming under real pressure in most regions, with European share down by 2.2 percentage points to 40.3% and in China its share ended the year flat at 23.7%. Android finished 2013 strongly, showing year-on-year share growth across 12 major global markets including Europe, USA, Latin America, China and Japan. Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in the USA, 29.9% in Great Britain and 19.0% in China.
Although many people expected that Apple Lossless Audio CODEC (ALAC), to lose part of the market share held globally due to the increase in sales of terminals Android much more than the sales of iDevices, it seems that Samsung had the misfortune of losing part of its market share in various areas of the globe. In the last few days, it has been constantly said that the failure of the sales targets proposed by Samsung would be based on the fierce competition from Apple, and for now the analysts do not seem to find another explanation for a decrease in the sale of Samsung terminals compared to the same period last year.
