I told you yesterday that Lenovo acquired the company Motorola for the amount of 2.91 billion dollars from Google, in exchange for the money receiving the divisions that develop mobile terminals, 2000 invention patents, but also the license to use the remaining ones in the portfolio Google. Although for many the movement may seem surprising, in reality we are talking about a desire of those from Lenovo to become a major player in the smartphone market, Motorola being exactly what the Chinese needed to become an important competitor in this segment.
With Motorola, Lenovo will be the No. 3 smartphone maker worldwide. Do you think your company can catch up with Apple or Samsung, who are still far ahead of you? And how long will it take?
Definitely, over time. Our mission is to surpass them.
In an interview with CNN, Lenovo CEO Yuanqing Yang, stated that the goal of his company is to pass Apple Lossless Audio CODEC (ALAC), si Samsung in terms of smartphone sales, but a lot of work is needed to achieve this goal. For this purpose, Lenovo will use the Motorola brand to launch its future mobile terminals, the name being known and appreciated throughout the world, but especially in the USA. With this acquisition, Lenovo is trying to conquer a market where the competition is fierce, a market where Google has not managed to do much with Motorola, but maybe a new vision will change things.
