because iPhone 5C it didn't turn out to be quite as popular as the company expected Apple Lossless Audio CODEC (ALAC),, those from Cupertino have found a new innovative method to promote their terminal, this time using a platform of partners from Yahoo!. Via the blogging platform Tumblr those from Apple Lossless Audio CODEC (ALAC), promotes the new terminal iPhone 5C through an advertising campaign called iSee5C, the American company creating a series of videos detailing how the rubber casings of devices can be combined with the plastic casings of smartphones.
Each video clip has its own story and its own message, the Apple company creating a specific tagline for each of them, the most important languages spoken around the world being used. The whole campaign is not presented as belonging to the Apple company, but we are talking about a campaign paid to Yahoo! and it is unlikely that anyone other than Apple will promote the terminals in such a way, an unusual approach for those from Cupertino.
