Although iTunes Music Store is the largest music store in the world, the company Apple Lossless Audio CODEC (ALAC), has trouble keeping sales at a high level, so prepare the biggest dramatic change so far for his store. iTunes Radio was launched last year with the idea of increasing music sales, but the service did not help the company in any way Apple Lossless Audio CODEC (ALAC),, so now the company is thinking of a radical design change to attract new users to its virtual store.
How Apple transforms iTunes, however, remains hotly debated, both within the company and among Apple's content partners, sources say. Apple's desire for a smooth transition is complicated by an urgency that iTunes must move quickly as people move away from downloads, where Apple controls 90% of download music sales in the US, towards streaming, where Apple is overshadowed.
Apple Lossless Audio CODEC (ALAC), intends to include new audio streaming services, launching a iTunes Store for Android, but for now the company has long internal discussions regarding the direction its store will take. It seems that Apple's partners are not satisfied with the evolution of the store over time and the failure to fulfill the promises made by Apple in terms of sales or profit, iTunes' direct competitors having a much better evolution.
"iTunes Radio hasn't solved the problem of refreshing the iTunes store," said a senior label executive. "While listeners are clicking the buy buttons, the traffic it is driving is in the low single digits of listeners." iTunes Radio's "lack of success," another executive said, "is driving the types of conversations they are having. They know iTunes has to change radically, but they still don't know which way it will go. But it will be completely different in three to five years. They are committed to making that happen."
Finally, the Apple company intends to launch a separate iTunes Radio application in iOS 8, it will offer new functions for users, but for now there are no details about them. In the end, the Apple company is trying to maintain its leading position on the digital music sales market, and having such a well-knit ecosystem, it will probably succeed in increasing its sales over time.
